Why You Need A Facebook Business Fan Page

Facebook created Fan Pages (a.k.a. Business Pages) several years ago so users could use Facebook for business purposes without promoting their business on their personal Facebook profiles AND alienating their friends.  A Facebook fan page allows a user to keep their personal posts and their business posts completely separate and to control who sees what by adjusting their privacy settings.

What You Can Accomplish With Your Facebook Fan Page

Different types of businesses will have different goals for their Facebook Fan Page.  Some of these goals might be to:

  • Create a dialogue with people who’ve “liked” your fan pageWhy You Need A Facebook Business Page
  • Provide increased visibility for your company, professional association or charitable organization
  • Capture leads with opt-in forms and fan page “like gates”
  • Answer questions that your fans or “likers” have posted  (doing this will allow you to showcase your expertise)
  • Attract new customers, members or donors by allowing them to know, like & trust your entity

Fan Pages are a great way for your company, business or group to be seen by Facebook users which currently totals over 1 Billion!  If your business is like most, it will be important to provide useful tips and information on your fan page that will position your business as an industry expert.  The beauty of this is that when readers find your posts valuable, they will start seeing your business as a beneficial resource and they will sub-consciously start selling themselves on your service or product.

How To Pre-Sell & Stay Top Of Mind Via Facebook

You need to stay in front of your Facebook fans by regularly posting on your fan page.  If you do this and you successful engage with them, your fans will have you “top of mind” and they will think of your business when they have a need for your offerings.  They will also recommend your company when they hear of someone else that needs your product or service.

The bottom line is that, by providing your FacebookAttract & Retain Customers With Facebook Fan Page fans with helpful, valuable information, you are pre-selling them.  That’s wonderful because when they contact you they will already want what YOU have to offer!  In general, this type of person is not price shopping…when they call you, they are ready to make a purchase or retain your services for a solution that you recommend.

If you do not have a Facebook Fan Page yet, I would seriously consider having one set up IF you feel that your target market is using Facebook.  And, if you have the resources needed to successfully maintain and manage a fan page at least several times a week.

Cheers,
Kimberly